Hachette Book Group U.S.A

Link : www.hachettebookgroup.com

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Hachette Book Group is a leading US trade publisher headquartered in New York, and owned by Hachette Livre, the second largest publisher in the world. In one year, HBG publishes approximately 650 adult books, 150 young adult and children’s books, and 100 audio book titles. In 2009, the company had a record 130 books on the New York Times bestseller list, with 24 of them ranked #1. HBG also provides a wide range of custom distribution, fulfillment and sales services to third party publishers including Harry N. Abrams, Amazing People Club, Chronicle Books, Filipacchi Publishing, Gildan Media, Guinness World Records, Hachette UK, InnovativeKids, Marvel, Octopus Books, Oxmoor House, Peterson’s, Phaidon Press, Time Inc. Home Entertainment, an Windblown Media

When Buyers Say No -Tom Hopkins , Ben Katt

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This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key.

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